Apple sold 77.3 million iPhones over the holidays, but still fell short of estimates

Apple brought in $88.3 billion in revenue this past quarter, on course with the $84 to $87 billion sales figure it projected in its last financial statement. the corporate oversubscribed seventy seven.3 million iPhones, simply roughly a meg units keep of its last record of seventy eight.2 units in Q1 a pair of017, and below analyst estimates of eighty million.

Though Apple oversubscribed fewer iPhones compared to the current amount last year, it created more cash due to the upper value of the iPhone X. With the tenth day of remembrance model, the typical price of AN iPhone is currently $796 compared to $695 last year, before the device’s launch.

All in all, Apple’s total sales square measure up thirteen % — the company’s incomparable  sales record in a very quarter. It conjointly unbroken additional older iPhone models on sale throughout the vacation season, in an endeavor to exploit aggressive markets like China and India. International sales accounted for sixty five % of total sales, the corporate reports.

“iPhone X surpassed our expectations and has been our top-selling iPhone weekly since it shipped in November,” corporate executive Tim Cook says. “We’ve conjointly achieved a major milestone with our active put in base of devices reaching one.3 billion in Jan. That’s a rise of thirty % in precisely 2 years, that could be a testament to the recognition of our product and therefore the loyalty and satisfaction of our customers.”

Sales of iPads year over year is smaller, up only 1 % throughout constant amount last year. Apple’s revenue still flow in from alternative divisions like services — which has iCloud, Apple Music, iTunes, and therefore the App Store — with a rise of eighteen % year over year. half-moon, Apple’s services division generated additional revenue than sales of AirPods, Apple TV, Watch, and iPad combined.

For next quarter, the corporate is projected a revenue of $60 billion compared to $51.5 billion now last year because it prepares to unleash its HomePod sensible speaker mid-way through this commercial enterprise quarter.