Twitter introduces enterprise API to help boost customer engagement

Twitter has discharged associate enterprise version of its Account Activity API, that may alter developers to raised build apps for firms to interact with customers through direct messages, chatbots, and alternative tools.

Twitter same weekday its enterprise version of Account Activity API is currently on the market and designed for those that would like knowledge for an outsized range of accounts, multiple webhook URLs, responsibleness options like retries, or managed support.

Twitter's Account Activity API was discharged to developers in beta type last Gregorian calendar month that has the total set of activities associated with associate account in real time. This includes likes, mentions, replies, retweets, and more. Twitter same weekday that Account Activity API has entered into a customary beta.

Companies together with Samsung, MTV, TBS, and Wendy's have used the new API for chatbots to launch selling campaigns.

Earlier this year, Twitter additionally introduced direct message options that enable firms to raised interact with customers through fast replies, welcome messages, prompts, and more. Twitter same the Direct Message options ar currently out of beta, totally purposeful and supported, simply in time for enterprise apps to require advantage of the new Twitter genus Apis.

Tesco, Evernote, et al have used the direct message options for client service.

Twitter superimposed weekday it additionally plans (via TechCrunch) to feature typewriting indicators and skim receipts for direct messages as activities within the Account Activity API to form additional natural speech beginning January fifteen.

The new enterprise options return as a part of associate overall API refresh from Twitter because it works to raised connect with the developer community. In Nov, Twitter launched a premium version to present developers access to additional knowledge like tweets per request similarly as additional complicated queries and higher paid search options with filtering and additional knowledge.