Instagram is testing a standalone app for direct messaging

instagram has modified plenty since its acquisition by Facebook in 2012.

The original premise was therefore easy. Beautify your photograph and share it to your friends in an exceedingly couple clicks. Like your friends photos with a straightforward scroll and a double-tap.

Now, Instagram has videos and gifs (Boomerang). it's its own set of superstars Associate in Nursingd an recursive feed that helps those superstars dominate users’ feeds, together with mine. And it's an on the spot electronic messaging system.

Today, Instagram is testing out one more amendment with the launch of a standalone Instagram Direct app. For now, the app is just obtainable in South American nation, Chile, Turkey, Italy, European country and Israel.

Instagram had this to mention on the test:

We want Instagram to be an area for all of your moments, and personal sharing with shut friends could be a massive a part of that. to form it easier and additional fun for individuals to attach during this method, we tend to ar commencing to take a look at Direct – a camera-first app that connects seamlessly back to Instagram.

The app can allow you to produce and share stories, and provides you access to exclusive filters, Boomerang and different artistic tools on Instagram. And, of course, your Instagram friends ar another instantly to the Instagram Direct app.

This begs the question: Why build a separate app for stuff that’s already obtainable and practical at intervals Instagram? the foremost obvious answer is that this is often one more barrage within the Instagram’s assault on Snapchat.

And it’s been operating. In January, TechCrunch reported  that the launch of Instagram Stories had resulted in lower usage of Snapchat Stories. The launch of Instagram Direct, with its perception of additional personal and intimate matched conversations, might feasibly have a similar have an effect on on Snapchat’s direct electronic messaging.